Blog
Stop Winging It: How to Make Your Next Exhibition Count
Exhibitions and events should be opportunities to shine — to connect with your audience, showcase what you do best and generate real business momentum. But all too often they end up feeling more like a stress test for the entire team. Let’s face it: most businesses approach events with the best of intentions… and a […]
Uncovering Your USP; the fingerprint of your business
A Unique Selling Point or Proposition (USP) is a distinct factor that sets you apart from your competitors. It highlights the unique benefits that make your business appealing to customers, answering the question: "Why should customers choose this over others?" A strong USP addresses specific customer needs or pain points, emphasising what the brand does […]
Do you have an identity crisis?
In any business, knowing your customer is crucial for developing effective strategies that will drive you forward. “Everyone” is not a target audience. Target audience identification involves narrowing down the specific group of people who are most likely to be interested in your products or services. By understanding who your audience is, you can tailor […]
Was your marketing successful in 2023? How do you know?
As we approach the end of another year, it's time for businesses to reflect on their marketing efforts and evaluate their success. But how do you know if your marketing was truly successful in 2023? In this blog entry, we will take a quick look at the importance of accurately measuring marketing success and how […]
Prove it! Why evidence-based marketing is so important – and how to spot the fakes!
Time and time again, we hear from prospective customers that have been let down by so-called marketing professionals over-promising and under-delivering. Sound familiar? Fuelled by past disappointments, you’ve become wary - you want proof that your marketing efforts are producing results, generating value, and driving tangible growth. Here at Re:VAMP we understand the importance of […]
LinkedIn Culture… Love it or hate it?
Okay, in the interest of full disclosure, I am a huge fan of LinkedIn. Over the years it has been a true companion in my business ‘journey’ (excuse the X Factor-ism). As time has passed, it has changed in its appearance, but haven’t we all? Overall, LinkedIn has been a consistent source of information, support, […]
It’s easy once you know how.
Ever find yourself thinking there must be a better way of doing this? If you’re an engineer or technically minded, chances are you have this thought quite often. When assessing your company's marketing, we recommend you take the same approach. With a lot of businesses that have in-house marketing capabilities, all the elements might be […]
AI – Is it all it’s cracked up to be?
No longer considered an emerging technology, Artificial Intelligence (AI) is EVERYWHERE and there seems to be no avoiding it. Just like other ground breaking technology before it, it would be futile not to embrace it. It isn’t just the future, it’s the present. First talked about back in the 1950s, AI is now an integral […]
Think you can’t measure the ROI on your marketing?
Maybe it's time to think again... When it comes to marketing, traditional or digital, we often hear that people think of it as a “Black Art'' or have been told you can’t really track results. Whilst you might not be able to track it 100%, there are a number of things you can do to […]
Branding Yourself Vs Branding Your Business
Branding can often feel like a minefield. So much pressure, so much to consider, where do you even begin? Plus, when you’re finally happy with the hundreds of decisions you’ve had to make, you then have to stand by those decisions for years to come. After all, you can’t have a yearly rebrand launch…Can you? […]